BRANDefenders

Challenge

Top Florida Home Builder faced significant online reputation challenges, including negative autocomplete suggestions like “Top Florida Home Builder lawsuit” and low review scores (BBB: 1.63, Birdeye: 2.6). These issues hurt their brand's reputation, reduced customer trust, and impacted search rankings. The negative content led to a decline in potential customer engagement and overall sales.

Solution

BRANDefenders published 58 editorials and 24 PRs to push positive content and improve SEO. They raised BBB ratings from 1.63 to 4.3, Birdeye from 2.6 to 4.3, and improved ratings across platforms like Glassdoor and GMB. Backlinks grew by 13.7%, referring domains by 23.2%, and domain authority increased from 37 to 40. BRANDefenders also implemented strategies to suppress harmful autocomplete suggestions and continuously monitor the SERP.

Result

The campaign led to a 24.78% increase in organic traffic, along with improved search rankings and higher review scores across key platforms. Negative suggestions and content were largely removed from the first page, helping restore customer trust. This contributed to a stronger digital presence and helped Top Florida Home Builder regain positive brand perception and customer engagement.

Challenge

The Baby Supply Manufacturer faced significant website health issues, including over 1,300 errors, broken internal links, unoptimized alt text, and SEO problems. These issues severely impacted user experience and search rankings, resulting in lower site traffic and engagement. Left unaddressed, these problems posed a risk to future site growth and online visibility.

Solution

BRANDefenders implemented a comprehensive site-wide improvement plan, reducing errors from 1,314 to just 69 and resolving major issues like 404 and 403 errors, duplicate title tags, and broken links. Alt text was optimized across all product pages, improving accessibility and SEO performance. By minifying JavaScript and CSS files, site load times improved, and a transparent progress tracker provided real-time updates, keeping the client fully informed.

Result

The Baby Supply Manufacturer's website health improved from 65% to 82%, with enhanced organic performance and significant reductions in errors and notices. SEO improvements not only increased visibility but also contributed to a more seamless user experience, leading to higher engagement. The campaign set the foundation for sustained digital growth, aligning the website with the brand's long-term goals.

Challenge

The professional cable company was generating over 1.08 million impressions but only converting 32.7K clicks, signaling a need for better meta descriptions and conversion optimization. Additionally, their business listings were inconsistent, with many locations missing accurate information. Key locations like Houston and Bolingbrook needed improved review scores to enhance trust and credibility among potential customers.

Solution

BRANDefenders published 18 SEO-optimized blogs, 12 of which went live, increasing organic traffic and improving rankings for key terms. They optimized 39 business listings to ensure accurate information across all locations and improved Google reviews by removing negative feedback, boosting ratings in Houston (4.4 to 4.6) and Bolingbrook (4.3 to 4.4). To address the low click-through rate, they enhanced meta descriptions, aligned content with high-impact keywords, and refined keyword strategies.

Result

New users increased by 113.8%, and total active users grew by 19.1%, showing significant growth in site engagement. SEO improvements led to a 141.91% increase in keyword rankings, with 42 keywords moving up. Review scores in Houston and Bolingbrook improved after negative reviews were removed, boosting customer trust. These results strengthened the professional cable company’s online presence and established a strong foundation for future digital growth and increased conversions.