Adding a MapQuest business listing: Your complete guide

MapQuest was one of the first online mapping services, launching in 1996 as a groundbreaking tool for digital navigation. Before Google Maps dominated the market, MapQuest led the way, providing users with directions and location-based services. However, as competition grew, MapQuest’s usage declined.

In a move to adapt, MapQuest recently introduced a new Android app that prioritizes user privacy. Unlike other mapping platforms that collect and share personal data, the Private 
Maps by MapQuest app ensures user information remains secure.
 

Both MapQuest apps are limited to the US and Canada, but UK users can still access the platform via the website. MapQuest pulls in reviews from Yelp and TripAdvisor.

Far from being a relic of the early internet, MapQuest continues to play an important role in local visibility today. In the words of MapQuest general manager John Chipouas, “There’s a lot of nostalgia around MapQuest. It’s a brand people are fond of.”

MapQuest isn’t likely to bring local businesses a lot of traffic in and of itself, but for citation building, MapQuest remains a key directory. Search engines like Google value consistency in NAP data (name, address, phone number) across authoritative platforms like MapQuest. Accurate listings help reinforce credibility and trust, which can positively impact search rankings.
 

MapQuest data also powers other third-party tools and platforms. For example, some businesses integrate MapQuest’s APIs into internal systems for logistics, routing, and location-based analyses. This makes a presence on MapQuest especially useful for businesses that rely on delivery services, transportation, and field service management.

Like many older platforms, MapQuest has simplified the submission process through partnerships with listing management providers.

Think of MapQuest as one piece of the broader local search puzzle. It may not be the largest driver of traffic, but when combined with other directories, it strengthens your overall online presence.

Adding your business to MapQuest is quick and easy if you are using one of the listing management solutions on the market, so there’s no reason not to do it. The more places your business information appears accurately and consistently, the better chance you have of being discovered by local customers.

Being visible on multiple platforms also reinforces your reputation. And if your competitors are optimizing their listings across these platforms, you need to do the same to stay ahead. For businesses looking to improve local rankings, attract more customers, and build trust with search engines, MapQuest is an easy win.